Monday, June 30, 2008

Netflix Listened

This just in:

Wow. This is, unfortunately, a rare event. Netflix was adamant that the Profiles feature was going away, but they heard their users and reversed course.
"Because of an ongoing desire to make our website easier to use, we believed taking a feature away that is only used by a very small minority would help us improve the site for everyone. Listening to our members, we realized that users of this feature often describe it as an essential part of their Netflix experience. Simplicity is only one virtue and it can certainly be outweighed by utility." (from the Netflix blog: Profiles feature NOT going away)
My kids, who told me that the Netflix explanation made "absolutely no sense," will be quite happy. I still don't buy their explanation, but I guess it doesn't matter anymore. Now I can start thinking about that Roku box again. Bravo!